CRM manager (Italian Market)

Are you eager to build your career in CRM while supporting high-impact acquisition efforts in a fast-moving iGaming environment?

Soft2Bet is a platform provider delivering casino and sports betting brands. With a performance-first approach, the company combines strong product execution, localization, and trusted local partnerships to drive sustainable growth across competitive regions, supported by a rigorous compliance culture and a focus on customer experience.

📍 Location: Limassol, Cyprus (100% On-site)

⏰ Work Mode: Full-time, Mon-Fri, office-based (Remote or hybrid work arrangements are not available)

🛠️ The Role

We are looking for a CRM Manager for Italian market - a data-driven marketing professional who is passionate about crafting exceptional customer experiences. You will take full ownership of our customer engagement, retention, and reactivation strategies to maximize customer lifetime value. Join our dynamic marketing team to elevate your career and build meaningful, long-term relationships with our growing customer community.

🚀 What You’ll Do

•Develop and optimize CRM strategies aimed at boosting customer retention, loyalty, and ongoing engagement across the entire customer lifecycle through a data-driven approach.

•Execute personalized multi-channel campaigns and customer journeys to consistently improve the overall customer experience.

•Analyze customer data and behavior to drive advanced audience segmentation, uncovering actionable insights that fuel tailored offers, effective campaigns, and promotions.

•Collaborate cross-functionally with various departments to ensure cohesive promotions and offers that align perfectly with overarching business objectives.

•Track and monitor key KPIs to rigorously evaluate campaign performance, providing regular reports and insights to stakeholders with a focus on customer engagement, retention, and revenue growth.

•Maintain strict compliance and competitive edge by monitoring competitor activities to ensure our brands adopt best practices and remain competitive.

🎯 What We’re Looking For

•Extensive hands-on experience managing CRM growth, retention, and player engagement across the Italian market.

•Demonstrated experience within the iGaming industry, bringing deep knowledge of vertical-specific player lifecycles, bonus mechanics, and loyalty programs.

•High-level proficiency in English (written and verbal).

•Proven experience in a CRM management role with a results-driven approach focused on delivering measurable business outcomes.

•General understanding and deep knowledge of CRM systems, combined with an analytical and technical mindset to interpret data and derive actionable insights for strategic decisions.

•Excellent communication and interpersonal skills, with the ability to collaborate effectively with diverse stakeholders, build strong relationships, and design targeted campaigns aimed at maximizing performance, revenue, and retention. …

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