CRM Manager – Marketing Sendouts Specialist

Are you eager to build your career in CRM while supporting high-impact acquisition efforts in a fast-moving iGaming environment?

Soft2Bet is a platform provider delivering casino and sports betting brands. With a performance-first approach, the company combines strong product execution, localization, and trusted local partnerships to drive sustainable growth across competitive regions, supported by a rigorous compliance culture and a focus on customer experience.

📍 Location: Limassol, Cyprus (100% On-site)

⏰ Work Mode: Full-time, Mon-Fri, office-based (Remote or hybrid work arrangements are not available)

The Role 🛠️

We are seeking a structured, execution-focused CRM Manager – Marketing Sendouts Specialist to serve as the vital bridge between lifecycle strategy and hands-on execution. In this role, you will take ownership of cross-departmental communication requests and lead the preparation, launch, and analysis of multi-channel campaigns (Email, SMS, Web App, and Push Notifications) powered by our proprietary in-house CRM platform.

Working closely with cross-functional teams, you will coordinate seamlessly with Content, Design, Affiliates, and Acquisition to translate high-level marketing goals into flawless, timely campaign rollouts. If you excel at cross-departmental workflows, pay meticulous attention to detail, and enjoy driving campaigns from initial request to post-launch analytics, this is your opportunity to play a pivotal role in our global retention operations.

What You’ll Do 🚀

•Own the end-to-end operational setup, targeting, testing, and distribution of marketing sendouts across Email, SMS, Web App, and Push Notification channels using our proprietary CRM system.

•Act as the primary operational link between CRM strategy and execution, efficiently prioritizing and managing incoming sendout requests from Affiliates, Acquisition, and internal stakeholder teams.

•Partner directly with Content and Design teams to ensure all creative assets, copy, translations, and promotional mechanics are aligned, accurate, and ready ahead of schedule.

•Conduct thorough pre-campaign testing (links, personalization tags, segmentation logic) and deliver comprehensive post-campaign analysis to evaluate open rates, CTRs, conversions, and revenue impact.

•Maintain regular campaign tracking and report key performance indicators (KPIs) and channel health metrics directly to management to inform future CRM strategy.

•Maximize the capabilities of our internal CRM engine, identifying workflow bottlenecks and suggesting process improvements for cross-functional requests.

What We’re Looking For 🎯

•Hands-on experience managing and executing multi-channel sendouts (Email, Push, SMS, Web App messaging) within a fast-paced digital environment (iGaming, Fintech, E-commerce, or Gaming preferred). …

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