CRM Producer (World of Tanks: HEAT)

Job Overview The CRM Producer collaborates closely with Product, Marketing, Data, and Live Ops teams to deliver personalized and impactful communications to users. The ideal candidate will be responsible for designing and executing customer relationship strategies that drive engagement, retention, and revenue growth across the product lifecycle. The candidate will additionally be responsible for designing and optimizing templates, graphics, and typography for emails and notifications. This role will be involved in all aspects of CRM campaigns, including segmentation, messaging, automation, player journey mapping, and performance analytics, so strong organizational and time management skills are a must. Reports to CRM Lead What will you do? Strategy & Planning   Develop and own the CRM strategy across email, notifications, in-game messaging, and other communication channels.   Define player lifecycle programs covering acquisition, onboarding, engagement, monetization, and churn prevention.   Campaign Management   Plan and execute targeted CRM campaigns, promotions, and automated journeys.   Manage segmentation frameworks to deliver personalized content.   Coordinate with Creative and Content Teams to build compelling messaging.   Data & Analytics   Monitor CRM performance metrics (open rates, CTR, retention, revenue uplift, churn, LTV, etc.).   Perform A/B and multivariate testing across content, timing, and segmentation.   Leverage player data to create actionable insights and improve campaign impact.   Tools & Technology   Design, test, and oversee CRM campaigns via in-house platforms. Ensure proper event tracking, tagging, and customer data integration with analytics tools.   Improve automation flows, trigger logic, and personalization rules.   Cross-Functional Collaboration   Work closely with CRM Lead, Product Managers, Live Ops, Data Analysts, and Community teams.   Align CRM messaging with seasonal events, content releases, and monetization plans.   Provide CRM input on product roadmaps and user experience improvements.   Compliance & Best Practices   Ensure campaigns comply with data privacy regulations (GDPR, CCPA, etc.).   Advocate for customer-first communication principles.   What are we looking for?   Bachelor’s

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