Head of Retail Relationships

Please note that we will only be able to accept candidates who have the appropriate rights and documentation for employment in Cyprus.

Who We Are.

Axi is a leading global provider of margin and deliverable Foreign Exchange, Contracts for Difference (CFDs), and Financial Spread Betting. Our business has evolved into a world-class, multifaceted brokerage with offices across six regions. Through continuous investment in innovative trading technology, Axi delivers a comprehensive trading experience for retail, professional and institutional clients around the world.

Let’s talk about the cool stuff you will do at Axi!

As Head of Retail Relationships , you will be Axi’s senior sales leader for the retail and partner business across the UK, EU and LATAM , based in Cyprus.

You will own the full client lifecycle — from acquisition and activation through to retention and reactivation — while leading a high-performing, multi-lingual sales team. You will be responsible for delivering sustainable growth across funded accounts, net deposits, revenue and active clients, while maintaining the highest standards of client outcomes, conduct and regulatory compliance.

Your EDGE Assignment

Sales Leadership & Performance

•Lead and develop a high-performing, multi-lingual sales team across acquisition, retention and account management.

•Set targets, KPIs and performance standards through regular coaching, pipeline reviews, 1:1s and performance management.

•Build effective sales processes, playbooks, incentive structures and team development plans.

•Foster a culture of accountability, collaboration, integrity and continuous improvement.

Client Growth & Retention

•Drive FTD, net deposit, revenue and active-client growth across the UK, EU and LATAM.

•Develop acquisition, outbound, retention and reactivation strategies across Retail, High Value, SME/Institutional and White Label segments.

•Use client and CRM insights to improve conversion, retention, reactivation and lifetime value.

•Partner with Marketing, Onboarding, CX and other teams to improve lead quality, onboarding and the overall client experience.

Partner & Commercial Management

•Develop and manage IB, affiliate and White Label partnerships across key markets.

•Identify and onboard strategic partners and negotiate commercial terms within approved frameworks.

•Monitor partner performance, quality, ROI and regulatory compliance.

•Represent Axi at relevant industry events, expos and partner meetings.

KPIs, Reporting & Commercial Operations

•Establish and monitor KPIs covering leads, conversion, FTDs, net deposits, revenue, trading activity, retention, reactivation and client activity.

•Maintain strong CRM discipline, sales reporting and forecasting.

•Manage team budgets, cost of acquisition and contribution to regional P&L.

•Use CRM, telephony and BI tools to identify opportunities and continuously improve sales performance.

Risk, Compliance & Client Outcomes …

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