Junior CRM & Profitability Analyst

Company Description

We are SkillOnNet, leading the igaming entertainment by providing our customers with the most entertaining and trustworthy experience possible, while also reinventing the gambling industry. We are home to more than 30 well-known brands, including PlayOJO, DruckGluck, BacanaPlay, Genting, and many more. We are committed to long-term development and sustainability, and we are trying to revolutionise our industry for the benefit of our players, ourselves, and the entertainment industry as a whole.

Job Description

As a CRM & Profitability Analyst, you will support our CRM team in optimizing player engagement, campaign performance, and overall profitability within our online casino business. This role is ideal for a data-driven, detail-oriented professional looking to develop their expertise in CRM and player lifecycle management. You will work closely with key business stakeholders, gaining hands-on experience in a fast-paced, data-driven iGaming environment.

Responsibilities include:

•Analyse CRM campaigns across email, SMS, push notifications, and in-app channels

•Track and report on key campaign metrics, including open rates, click-through rates, and conversions

•Prepare player lists and segments for campaigns and support A/B testing

•Support the optimization of campaigns and player journeys

•Monitor key metrics such as GGR, NGR, and Player LTV

•Evaluate the effectiveness of bonuses, free spins, and promotions

•Identify high value, high-risk player segments and basic trends in player behaviour

•Create and maintain CRM reports and dashboards, ensuring data accuracy and consistency

•Conduct basic cohort and segmentation analysis and support ad-hoc CRM analysis

•Highlight campaign or player activity anomalies and translate data into clear insights for stakeholders

•Apply CRM and player lifecycle best practices while continuously developing technical and analytical skills

What we are looking for:

•1–2 years of experience in data analysis, marketing analytics, or CRM (internships included)

•Experience or exposure to online gaming/iGaming is a plus

•Good SQL and data querying skills

•Experience with BI tools, preferably Tableau

•Knowledge of statistical analysis and predictive modelling; Python/R is a plus

•Familiarity with machine learning is a plus

•Strong numerical, analytical, and problem-solving skills

•Basic understanding of A/B testing

•Strong attention to detail and commitment to data accuracy

•Good communication and organizational skills, with the ability to manage multiple priorities and meet deadlines

•Eagerness to learn and grow in a data-driven environment

•Accurate and timely reporting

•High-quality analysis and actionable insights

•Contribution to CRM campaign and player journey optimization

•Continuous development of technical and analytical capabilities

What's in it for YOU?

•Excellent work environment …

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